the e-commerce solutions
The e-commerce websites
The e-commerce platform
If you’re an SEO enthusiast, then you must have stumbled across some of the many SEO myths in the E-commerce domain. Sadly, some of these myths do more harm than good to your business. For example, they negatively impact the customer’s shopping experience, including your e-commerce solution’s search engine rankings. And worse still, these myths spread across the SEO space promising to boost your e-commerce store’s conversions. Luckily, these myths can be fixed. Here are the common SEO myths and tips on how to fix them:
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Each product on your e-commerce platform only requires one product description
Product descriptions are some of the most critical elements of any e-commerce store, and they should never be disregarded. But most people who sell their products on multiple e-commerce platforms make a grave mistake when posting product descriptions for such products. They craft a superb product description and use it on the different e-commerce websites they’ve listed their products on. This is a bad practice, as it will be treated as duplicated content. When Google catches up with such duplicate content, it will lower your search rankings. When crafting product descriptions for your products, make sure that each e-commerce store you list your products on has a unique product description to prevent the site from being penalized by Google.
‘’SEO is dead’’ is common myth in the e-commerce solutions space
A few years back, SEO was the real thing, but many website owners misused it through black hat techniques such as keyword stuffing, link schemes and scraping to boost their Search engine rankings. It came to a point where SEO almost became irrelevant, as Google began cracking down on mediocre content with stuffed keywords. However, SEO as a strategy has transformed into something a lot more sophisticated. The new trend for webmasters and e-commerce website owners alike is white hat SEO. White hat SEO includes top quality content, real personal relations, and keyword optimizations to achieve page ranking. For an e-commerce website owner, the challenge is massive because SEO changes frequently. So you’ll need to have a sharp eye out on the latest SEO trends.
Get rid of out-of-stock product pages on your e-commerce websites
When you have an out-of-stock scenario, it can be difficult to decide the best course of action with the out-of-stock page. You may be tempted to leave the page the way it is, redirect it or get rid of it entirely. Before taking any rash decision, it’s best to ascertain if the product is temporarily or permanently out of stock. If it’s temporarily out of stock, the best course of action is to leave the page as it is. However, if you determine that the product is permanently out of stock, the best step is to redirect the page. Use the 301 redirect page feature to do that. This is a prudent action because it will let you retain any traffic coming in from that link.
It’s not a must to include content in all your e-commerce website pages
Valuable and useful content is vital to your pages, even if you’re operating an e-commerce store. This is good for both search engine rankings and customers. But, there is one page that is frequently overlooked when it comes to adding content: product category pages. You’ll need to include content on these pages, lest you get penalized by Google for thin content pages. This will also help you outrank your competitors, more so if they lack content on those pages. While including content on your product category pages is beneficial, you should not overwhelm your customers with heavy category pages. The solution is to keep your word count below 300 and situate the content below the product.
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November 25, 2017 in Latest Articles